Linda Yaccarino Biography: Education, Twitter, Wikipedia, Husband, Age, Net Worth, Salary, Family

Linda Yaccarino is a prominent American media executive known for her transformative work in the advertising and media industry.

She gained widespread recognition during her tenure at NBCUniversal, where she led global advertising efforts and was instrumental in modernizing the company’s approach to monetization, working on major events like the Olympics and the Super Bowl.

In 2023, she became the CEO of X Corp (formerly Twitter), appointed by Elon Musk.

Profile

• Full Name: Linda Yaccarino
• Date of birth: October 24, 1962
• Age: 62 years old
• Gender: Female
• Place of birth: New York, USA
• Nationality: American
• Profession: CEO of X Corp, former Chairman of Global Advertising and Partnerships at NBCUniversal
• Height: 5 feet 6 inches
• Parents: Bob Yaccarino (Father), Isabella Bartolone (Mother)
• Siblings: Lori Yaccarino Armstrong (twin sister), Kate Yaccarino
• Spouse: Claude Peter Madrazo
• Children: Matthew Madrazo, Christian Madrazo
• Relationship status: Married
• Religion: Catholic
• Ethnicity: Italian-American
• Net worth: $40 million

Early Life and Education

Linda Yaccarino, now 62, was born in New York on October 24, 1962. She grew up in an Italian-American family in Deer Park, New York.

Her parents, Bob and Isabella Yaccarino, were Italian immigrants who moved to the United States in the 1950s.

Linda attended Deer Park High School and pursued a degree in Liberal Arts with a major in Telecommunications at Penn State University, where she graduated in 1985.

Her upbringing in a close-knit Italian family influenced her strong work ethic and leadership style. Yaccarino has always remained connected to her roots, maintaining a devout Catholic faith.

Personal Life

Linda Yaccarino is married to Claude Peter Madrazo, and together, they have two children: Matthew Madrazo, who works as a Sales Director at Studio 71, and Christian Madrazo, a pediatric nurse at New York-Presbyterian Hospital.

The couple resides in Sea Cliff, New York, and shares a strong family bond. Despite her high-profile career, Yaccarino tends to keep her personal life private.

Career

Linda Yaccarino’s career began in 1992 at Turner Broadcasting System, where she spent nearly two decades working in advertising and sales.

Her impressive tenure at Turner laid the foundation for her transition to NBCUniversal in 2011, where she served as President of Cable Entertainment & Digital Advertising Sales.

She was later promoted to Chairman of Global Advertising and Partnerships, overseeing a team of 2,000 employees and generating over $100 billion in ad sales during her time there.

Yaccarino is credited with driving behind the launch of Peacock, NBCUniversal’s streaming service, and played a crucial role in integrating digital strategies into traditional media advertising.

In 2023, Elon Musk handpicked Yaccarino to become CEO of X Corp (Twitter). She aims to transform the platform into a multi-functional app like WeChat, focusing on expanding video content and restoring trust with advertisers.

Her appointment has been seen as a significant shift for the social media giant as it looks to regain its footing in the competitive digital landscape.

Awards

• Matrix Award (2020)
• Adweek’s Ten Most Powerful Women in T.V. (2020)
• Hollywood Reporter’s Women in Entertainment: Power 100 (multiple years)
• UJA Foundation’s Mac Dane Award for Humanitarian Excellence (2019)

Net Worth

Linda Yaccarino’s net worth is estimated to be around $40 million.

Her wealth has been accrued through her long-standing career in media and advertising, particularly her 11-year tenure at NBCUniversal, where she was instrumental in driving revenue growth.

Controversy

Yaccarino has faced several challenges and controversies, particularly during her tenure as CEO of X Corp.

In 2023, she was embroiled in a high-profile dispute with Media Matters after they published an article alleging that certain ads on X appeared next to extremist content.

Yaccarino publicly defended the platform, asserting that the claims were manipulated and untrue. The lawsuit between X and Media Matters became a significant issue, with Yaccarino hoping for “validation” that the organization had manipulated the public perception of X’s advertising practices.

Additionally, her leadership at X has been marked by internal tensions. Reports of growing friction between Yaccarino and Elon Musk surfaced in mid-2024, as Musk reportedly pressured her to cut costs and increase revenue.

This strain, coupled with her struggle to reassure advertisers amid Musk’s controversial behavior, has placed Yaccarino in a difficult position as she seeks to stabilize the company.

In November 2023, Yaccarino was subpoenaed to testify before the U.S. Senate regarding children’s online safety, another issue that scrutinized her leadership.

Her ability to navigate these controversies while maintaining a clear vision for the future of X will likely define her legacy as CEO.

Social Media

• Instagram: @lindayacc
• Twitter: @lindayacc